Andy Puzder tells Anheuser-Busch CEO to choose: Be 'more definitive' or 'get rid of the brand'
Brand tells customers 'We hear you' as Bud Light sales slump following Dylan Mulvaney partnership
Andy Puzder on Anheuser-Busch CEO's letter: Don't offend your target market
Former CKE Restaurants CEO Andy Puzder discusses the CAVA group surging after opening for trading and the Anheuser-Busch CEO's letter to customers amid ongoing backlash.
On "Varney & Co." Friday, former CKE Restaurants CEO Andy Puzder discussed Anheuser-Busch CEO Brandan Whitworth's tepid message to customers addressing the company's Bud Light controversy, arguing the CEO needs to either be "more definitive" or "get rid of the brand."
ANDY PUZDER: Look, the lesson here is it's twofold. One is, don't offend your target market. Now, I can't believe I have to say that, but apparently I do have to say that at this point in the business climate, don't offend your target market. And if you do offend them, come out quickly, rapidly and definitively and take back whatever you did. You can't offend the people that create the market for your product and expect to do very well. And these half measures are not going to work. They're just not going to work. He needs to be more definitive or he needs to, you know, get rid of the brand and come out with another brand that meets his customers' needs.
BUD LIGHT MAKER CEO TELLS CUSTOMERS, 'WE HEAR YOU,' BUT DOESN'T APOLOGIZE AS SALES TANK
ARCO, ID - APRIL 21: A sign disparaging Bud Light beer is seen along a country road on April 21, 2023 in Arco, Idaho. Anheuser-Busch, the brewer of Bud Light has faced backlash after the company sponsored two Instagram posts from a transgender woman. (Natalie Behring/Getty Images / Getty Images)
Whitworth told customers "we hear you," as sales of the beer giant’s Bud Light brand continue to slide following a partnership with transgender activist Dylan Mulvaney.
In a post titled "Anheuser-Busch Announces Support For Frontline Employees And Wholesaler Partners," Whitworth said, "We recognize that over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees."
"We are a beer company, and beer is for everyone," he continued.
Whitworth announced "three important actions" to move the company forward, including "investing to protect the jobs of our frontline employees" and "providing financial assistance to our independent wholesalers to help them support their employees."
"Third, to all our valued consumers, we hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you’ve always loved about our brand – that it’s easy to drink and easy to enjoy," Whitworth also said.
FOX Business' Greg Norman contributed to this report.
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